Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, produced wooden toys and furniture. The business was not successful and he had to struggle through the 1930s. But in 1934, he shifted his focus on building toys — and changed the name of his company to LEGO which was a contraction of the Danish words “leg godt” (play well).
In the 1960s, the company expanded to other Nordic countries. The company created a smaller model, perfect for children with small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children https://lego-x.com/2021/12/07/the-best-places-to-buy-lego/ of a younger age to construct more intricate models.
In the 1970s Lego began to incorporate new features that helped its products stand out from competitors. For instance, they added diverse faces to their miniature figures. This made the minifigures appear more realistic and allowed them to show different expressions and emotions. The Lego Group also added wheels to its bricks, which opened the possibility of building vehicles and other machines that move.
The next big step was to introduce dedicated themes – systems within systems which allowed users to create a specific world or scenario. The company was able to boost its brand recognition and attract younger audiences. The company also increased its production by opening factories in South Korea and Malaysia.