A startup data room can simplify fundraising by putting all documents in one location and reducing the requirement to make repeated requests. This can help to maintain momentum throughout the due diligence process, and create a good impression on investors.
Investors want an accurate understanding of your business’s model along with the overall landscape of your industry and your competition. This includes competitor analysis that demonstrates various pricing points and features in addition to any first-hand market research you have conducted. In addition, it’s essential to include a section on your team, detailing the current number and type of employees, as the responsibilities they have and their salaries. You might also wish to include references from customers and referrals to show how much you value your customers.
Investors will want to see that you have the potential to grow rapidly and scale your business. This can be shown through financial projections and customer acquisition data and market size and penetration data.